A B2B marketplace for opticians.
Opticians order glasses, lenses, contact lenses and store and lab supplies across three different platforms. This new marketplace brings them together in one place.
Visionweb
One marketplace where opticians order everything their practice needs.
Everything a practice needs, in one place.
- The goal is to make it easier for eye care professionals to find all the products they need for their practice.
- Products, content and offers come straight from manufacturers and suppliers linked to their clients.
Many kinds of products, one clear structure.
- So many product types required a deep focus on structure: clear navigation and dedicated data visualisations for each category.
- Products can be customised, from lenses tailored to patients' needs to shopping bags and accessories with the store's branding.
The practice at a glance, ordering in a few steps.
- The homepage shows the practice's key information and commercial data at a glance, with dedicated sections for RX orders and for consumer goods and supplies.
- Each section hosts ads and offers that act as entry points to start ordering quickly.