Persol XLSV

A home for capsule launches.

A landing page for a capsule collection: a space on the website for launching exclusive products.

A mini-site inside the website.

• A window on the new products, plus a collection of past launches.
• The UI follows the capsule’s own visual identity, with animations and product imagery.

Special, but still Persol.

The products had to feel part of Persol’s world, even inside a section designed specifically for them.

Every detail on show.

• Each frame is presented in detail, with every custom element shown to highlight what makes the capsule special.
• The branding is recalled in the UI elements, and some custom components are reused across the website to present these products.