The project
A platform to present new collections, live.
EssilorLuxottica Showcase is a new digital platform where sales managers share content about upcoming collections with opticians, and present products to them in live streaming events, so opticians can discover what to purchase.
The context
From shared content to live events.
- Sales managers choose which content is shared, and who receives it.
- They can also host live streaming events, presenting products and collections to their opticians in real time.
- Opticians watch campaigns, educational videos and live events, and build a wishlist of products before meeting their sales manager.
The challenge
Two journeys, live and on demand.
- Sales managers and opticians each have their own journey, with different content and actions, before, during and after a live event.
- During a live event, opticians follow the presentation and add the products they see to their wishlist, without leaving the stream.
- Set to go live with the first 2026 collections, it had to help opticians select products and sales managers build a more consolidated offer.
The result
Closer to the collection, even from afar.
Opticians discover upcoming products on demand or live with their sales manager, and arrive at the meeting already knowing what they want: a more immersive way to learn about new collections, and a smoother path to ordering.